About us
A new identity, the same soul.
Serena 1881 unveils a new image, a synthesis of the value of tradition and the energy of the present. A new way of communicating designed to strengthen the character of a historic brand, make it even more recognizable, and tell — with elegance and modernity — what has always set it apart: authenticity, trust and everyday quality.
Serena 1881 was born as a natural expression of a deep heritage: that of the Serena family, which for over five generations has nurtured Italian wine culture through Serena Wines 1881. In this wine range Serena 1881 weaves together the knowledge of a long-standing tradition with the desire to offer an authentic, accessible, and contemporary product—born from consistent, responsible choices and strong relationships. This project has its roots in the values that the Serena family has proudly cherished for five generations: passion for tradition, our bond with the land, transparency, sustainability, and our pursuit of the most authentic quality.
Our roots
A circular motif winds five times around each bottle in the Serena 1881 range, honouring the five generations of the Serena family. The design was developed in collaboration with the Venice Academy of Fine Arts and celebrates our roots: a journey back in time, to the year 1390 when the Serena family first distinguished itself in the art of glassmaking in Venice.
Every time you celebrated those special everyday moments that became lasting memories. Every time we put the quality of the grapes first, and they were transformed into outstandingly authentic wines. It was in those moments that our paths crossed. Moments defined by good wine, good people, tradition and togetherness. That’s where we still see each other, in Quality Times.
Every time you celebrated those special everyday moments that became lasting memories. Every time we put the quality of the grapes first, and they were transformed into outstandingly authentic wines. It was in those moments that our paths crossed. Moments defined by good wine, good people, tradition and togetherness. That’s where we still see each other, in Quality Times.
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