{"id":1924,"date":"2025-10-09T15:54:18","date_gmt":"2025-10-09T13:54:18","guid":{"rendered":"https:\/\/www.serena1881.it\/storia-e-radici\/"},"modified":"2025-11-20T15:16:13","modified_gmt":"2025-11-20T14:16:13","slug":"history-and-roots","status":"publish","type":"page","link":"https:\/\/www.serena1881.it\/en\/history-and-roots\/","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1924\" class=\"elementor elementor-1924 elementor-52\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32af3dc e-con-full e-flex e-con e-parent\" data-id=\"32af3dc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-dabb06a e-flex e-con-boxed e-con e-child\" data-id=\"dabb06a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70ea051 elementor-widget elementor-widget-heading\" data-id=\"70ea051\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">About us\n<\/h1>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0058ecd e-con-full e-flex e-con e-child\" data-id=\"0058ecd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af4d42a elementor-widget elementor-widget-heading\" data-id=\"af4d42a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A new identity, the same soul.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ffe992 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3ffe992\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Serena 1881 unveils a new image, a synthesis of the value of tradition and the energy of the present. A new way of communicating designed to strengthen the character of a historic brand, make it even more recognizable, and tell \u2014 with elegance and modernity \u2014 what has always set it apart: authenticity, trust and everyday quality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8055235 e-con-full e-flex e-con e-parent\" data-id=\"8055235\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-89201e0 e-con-full e-flex e-con e-child\" data-id=\"89201e0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8153dcd e-con-full e-flex e-con e-child\" data-id=\"8153dcd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7b6fa9 elementor-widget elementor-widget-image\" data-id=\"e7b6fa9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"800\" src=\"https:\/\/www.serena1881.it\/wp-content\/uploads\/2025\/10\/Foto-famiglia-con-filtro.png\" class=\"attachment-full size-full wp-image-1927\" alt=\"\" srcset=\"https:\/\/www.serena1881.it\/wp-content\/uploads\/2025\/10\/Foto-famiglia-con-filtro.png 700w, https:\/\/www.serena1881.it\/wp-content\/uploads\/2025\/10\/Foto-famiglia-con-filtro-263x300.png 263w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7a0813 e-con-full e-flex e-con e-child\" data-id=\"e7a0813\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1db37da elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1db37da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Serena 1881 was born as a natural expression of a deep heritage: that of the Serena family,\nwhich for over five generations has nurtured Italian wine culture through Serena Wines 1881.\nIn this wine range Serena 1881 weaves together the knowledge of a long-standing tradition\nwith the desire to offer an authentic, accessible, and contemporary product\u2014born from\nconsistent, responsible choices and strong relationships.\nThis project has its roots in the values that the Serena family has proudly cherished for five\ngenerations: passion for tradition, our bond with the land, transparency, sustainability, and\nour pursuit of the most authentic quality.\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa8aad5 e-con-full e-flex e-con e-child\" data-id=\"aa8aad5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f9a6ac elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9f9a6ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our\n<strong>roots<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5905877 elementor-widget elementor-widget-image\" data-id=\"5905877\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"950\" height=\"1080\" src=\"https:\/\/www.serena1881.it\/wp-content\/uploads\/2025\/11\/Tavola-da-disegno-1.jpg\" class=\"attachment-full size-full wp-image-1928\" alt=\"\" srcset=\"https:\/\/www.serena1881.it\/wp-content\/uploads\/2025\/11\/Tavola-da-disegno-1.jpg 950w, https:\/\/www.serena1881.it\/wp-content\/uploads\/2025\/11\/Tavola-da-disegno-1-264x300.jpg 264w, https:\/\/www.serena1881.it\/wp-content\/uploads\/2025\/11\/Tavola-da-disegno-1-901x1024.jpg 901w, https:\/\/www.serena1881.it\/wp-content\/uploads\/2025\/11\/Tavola-da-disegno-1-768x873.jpg 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4badb1 e-con-full e-flex e-con e-parent\" data-id=\"c4badb1\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b521e94 e-con-full e-flex e-con e-child\" data-id=\"b521e94\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9d603d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e9d603d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">A circular motif winds five times around each bottle in the Serena 1881 range, honouring the five generations of the Serena family. The design was developed in collaboration with the Venice Academy of Fine Arts and celebrates our roots: a journey back in time, to the year 1390 when the Serena family first distinguished itself in the art of glassmaking in Venice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-619720a elementor-absolute elementor-widget elementor-widget-image\" data-id=\"619720a\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"500\" src=\"https:\/\/www.serena1881.it\/wp-content\/uploads\/2025\/10\/little-img-in-over.png\" class=\"attachment-medium_large size-medium_large wp-image-1929\" alt=\"\" srcset=\"https:\/\/www.serena1881.it\/wp-content\/uploads\/2025\/10\/little-img-in-over.png 400w, https:\/\/www.serena1881.it\/wp-content\/uploads\/2025\/10\/little-img-in-over-240x300.png 240w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74af957 e-con-full e-flex e-con e-parent\" data-id=\"74af957\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6c06c02 e-con-full e-flex e-con e-child\" data-id=\"6c06c02\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9f7c0f0 e-con-full e-flex e-con e-child\" data-id=\"9f7c0f0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2c75423 e-con-full e-flex e-con e-child\" data-id=\"2c75423\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0489f69 e-con-full e-flex e-con e-child\" data-id=\"0489f69\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb2f82d elementor--h-position-right elementor--v-position-top elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"fb2f82d\" data-element_type=\"widget\" id=\"about-custom-slider\" data-settings=\"{&quot;navigation&quot;:&quot;dots&quot;,&quot;transition&quot;:&quot;fade&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\" dir=\"ltr\" data-animation=\"\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-1c9ca5b swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"about-slider-serena-1881-1\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-5863877 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"about-slider-serena-1881-2\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-d33cc72 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"about-slider-serena-1881-3\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-ccd0b68 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"about-slider-serena-1881-4\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f6fe82 elementor-widget__width-initial elementor-absolute elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"3f6fe82\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Every time you celebrated those special everyday moments that became lasting memories.\nEvery time we put the quality of the grapes first, and they were transformed into\noutstandingly authentic wines.\nIt was in those moments that our paths crossed.\nMoments defined by good wine, good people, tradition and togetherness.\nThat\u2019s where we still see each other, in Quality Times.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4759a3d elementor-widget__width-initial elementor-widget-tablet_extra__width-inherit elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-widget elementor-widget-heading\" data-id=\"4759a3d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Every time you celebrated those special everyday moments that became lasting memories.\nEvery time we put the quality of the grapes first, and they were transformed into\noutstandingly authentic wines.\nIt was in those moments that our paths crossed.\nMoments defined by good wine, good people, tradition and togetherness.\nThat\u2019s where we still see each other, in Quality Times.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dca9e5b about-scaled-carousel e-flex e-con-boxed e-con e-parent\" data-id=\"dca9e5b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d5e241c e-con-full e-flex e-con e-child\" data-id=\"d5e241c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-62093b7 e-con-full e-flex e-con e-child\" data-id=\"62093b7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad1ece3 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"ad1ece3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Become part of \n<strong>our story<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f26ed67 e-con-full e-flex e-con e-child\" data-id=\"f26ed67\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56b2341 elementor-widget elementor-widget-shortcode\" data-id=\"56b2341\" data-element_type=\"widget\" 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class=\"scaled-figure\">\n              <img loading=\"lazy\" width=\"596\" height=\"756\" src=\"https:\/\/www.serena1881.it\/wp-content\/uploads\/2025\/10\/20250417_SERENA_DAY1_0742.png\" class=\"scaled-slide-image\" alt=\"20250417_SERENA_DAY1_0742\" loading=\"lazy\" decoding=\"async\" fetchpriority=\"low\" srcset=\"https:\/\/www.serena1881.it\/wp-content\/uploads\/2025\/10\/20250417_SERENA_DAY1_0742.png 596w, https:\/\/www.serena1881.it\/wp-content\/uploads\/2025\/10\/20250417_SERENA_DAY1_0742-237x300.png 237w\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" \/>            <\/figure>\n          <\/div>\n                  <div class=\"swiper-slide\">\n            <figure class=\"scaled-figure\">\n              <img loading=\"lazy\" width=\"596\" height=\"756\" src=\"https:\/\/www.serena1881.it\/wp-content\/uploads\/2025\/10\/20250417_SERENA_DAY1_1153.png\" class=\"scaled-slide-image\" alt=\"20250417_SERENA_DAY1_1153\" loading=\"lazy\" decoding=\"async\" fetchpriority=\"low\" 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   <div class=\"swiper-slide\">\n            <figure class=\"scaled-figure\">\n              <img loading=\"lazy\" width=\"596\" height=\"756\" src=\"https:\/\/www.serena1881.it\/wp-content\/uploads\/2025\/10\/Gruppo-di-maschere-49.png\" class=\"scaled-slide-image\" alt=\"Gruppo di maschere 49\" loading=\"lazy\" decoding=\"async\" fetchpriority=\"low\" srcset=\"https:\/\/www.serena1881.it\/wp-content\/uploads\/2025\/10\/Gruppo-di-maschere-49.png 596w, https:\/\/www.serena1881.it\/wp-content\/uploads\/2025\/10\/Gruppo-di-maschere-49-237x300.png 237w\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" \/>            <\/figure>\n          <\/div>\n                  <div class=\"swiper-slide\">\n            <figure class=\"scaled-figure\">\n              <img loading=\"lazy\" width=\"596\" height=\"756\" src=\"https:\/\/www.serena1881.it\/wp-content\/uploads\/2025\/10\/Gruppo-di-maschere-48.png\" class=\"scaled-slide-image\" alt=\"Gruppo di maschere 48\" loading=\"lazy\" decoding=\"async\" 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Serena 1881 unveils a new image, a synthesis of the value of tradition and the energy of the present. A new way of communicating designed to strengthen the character of a historic brand, make it even more recognizable, and tell \u2014 with elegance and modernity \u2014 what [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1924","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.serena1881.it\/en\/wp-json\/wp\/v2\/pages\/1924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.serena1881.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.serena1881.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.serena1881.it\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.serena1881.it\/en\/wp-json\/wp\/v2\/comments?post=1924"}],"version-history":[{"count":10,"href":"https:\/\/www.serena1881.it\/en\/wp-json\/wp\/v2\/pages\/1924\/revisions"}],"predecessor-version":[{"id":2220,"href":"https:\/\/www.serena1881.it\/en\/wp-json\/wp\/v2\/pages\/1924\/revisions\/2220"}],"wp:attachment":[{"href":"https:\/\/www.serena1881.it\/en\/wp-json\/wp\/v2\/media?parent=1924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}